2021 CAMPAIGN
Relevance Matters
GOAL
Reach and connect with Cappex’s core audience and increase engagement and sign ups.
Strategy & Solution
How do you tell high school freshman students there’s an easier, stress-free way to go about applying for college? Tell them through TikTok inspired and interactivity style ad campaigns.
In an era where your audience seeks for relevance, sometimes ads don’t have to be so polished. Following the trends of TikTok and IG Reels, where you can simply create content in app, we managed to create that same look and feel to come through in these ads.
