Photo by: Ken Presnilla
Like many designers of my era, my love for design sparked when I found a “free” version of Photoshop to download; and I’ve been hooked ever since.
Over the years, I’ve had the pleasure of learning and collaborating with various companies:
- Starting off as a freelancer I worked with different brands and individuals that helped me gain the always-be-learning and hustle mentality. Which I still maintain to this day.
- An in-house designer of a fitness company where I learned everything about paper, ink, print-media, and finding new ways to come up with concepts for the same promo every month.
- I dabbled in web design for a good 3 years, where I learned the wonders of HTML, CSS, and even JavaScript to build landing pages along with digital ads for hundreds of different brands around the world.
- In my current 9-5, I serve as the Art Director for an online advertising agency. I collaborate with brands across various industries in North America, including DTC, B2B, SaaS Fintech, and non-profit organizations. Working closely with performance marketers, I act as a creative strategist, seamlessly connecting brands with their customers through data-informed creative concepts. Providing direction and guidance to a team of designers, I ensure the creation of best-in-class creatives that perform (I also enjoy actively participating in the production process whenever possible).
- Every now and then my 5-9 consists of helping friends and previous colleagues with their businesses by providing design support.
When I’m not designing, I spend much of my free time…
- 🍿 catching up on the latest streaming show or movie (or rewatching classics)
- 📖 getting lost in a good book
- 🍴 checking out new and old must places to eat in the city
- ✈️ planning my next travel adventure
If you want to give me something else to do, feel free to get in touch. I’d love to be a part of your next project.
knowledge & skills
Creative & Design
- Visual Communication
- Conceptual Design
- Design Research
- Branding & Identity
- Website Design
- Typography
- Colour Theory
- Art Direction
- User Experience Design
- Mobile Design and Optimization
- Landing Page Creation
- Print Advertising
- Digital Advertising
- Email Marketing Design
- Storyboarding
- Motion Graphics
Technical & Software
- Adobe Creative Suite: Ps, Ai, Id, Xd, Ae, An
- Figma, Sketch, Google Web Designer
- HTML/CSS, Basic JQuery and JavaScript
- Prepress Print Production
- Paid Media Creative: Facebook, Instagram, Google, YouTube, Twitter, Pinterest, Snapchat, TikTok
- Website and Content Management: WordPress, Squarespace, Shopify, Wix
- Landing Page Platforms: Wishpond, Unbounce, Instapages
- Email Marketing Platforms: Mailchimp, Klaviyo
- Project Management Tools: Asana, Notion, Confluence, Google Drive, Dropbox
- Communication Tools: Slack, Zoom
- People Management Tools: Bamboo HR, Lattice, Greenhouse
awards, recognition, & certifications
Design Department Certified — Design Leadership Fundamentals I, 2023
Meta Certified — Creative Strategy Professional, 2020-2021, 2022-2023
True 2 Form Award—Steve Nash Fitness World & Sports Club, February 2015
Presented to an individual who embodies and translates the True 2 Form slogan in the work that they do within the organization.
Work Published—Page Online Magazine, July 2013
Final school personal branding project featured on an online German design magazine.