Creative refresh from 2019 campaign with a focus on consumers benefits.
Strategy & Solution
Coming off the success of the 2019 campaign’s, U-Turn wanted a refresh on their creatives. Based on some of the data the paid media team was able to provide, we leveraged existing assets from customers, to create new ad campaigns to showcase how vinyl listeners can make their turntable truly their own—no matter their style.
Overall, the ads that were created in 2019 and 2022 helped scaled the campaign due to the revenue increasing more than the spend.