2022-2023 CAMPAIGN

The Power of UGC

GOAL
Optimize User Generated Content (UGC) for paid social channels.

Strategy & Solution
With the trend of UGC on the rise on social channels like Instagram and TikTok, Branch Basics wanted to leverage its strong content through its paid channels.

After analyzing several pieces of footage, we strategically picked out the best hooks, creative angles, and messaging to test. Pairing that with past performance insights and design best practices, we provided the Branch Basics team with a variety of user-generated content branded ads.