2019 CAMPAIGN

Relationship Status

GOAL
Campaign goal was to reach and speak to the right audience and encourage them to sign up.

Strategy & Solution
Understanding that the target audience primarily consists of students and recent graduates who are active on social media platforms, the strategy centered around leveraging the popularity of relationship status memes. By utilizing a widely recognized format to capture the attention of our audience in a playful and familiar manner, we aimed to convey the message that choosing Earnest is akin to entering into a beneficial partnership.