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JULY 2023 CAMPAIGN

Out of The Box Ideas

GOAL
Stay true to their mischievous style by creating the most unhinged ad that makes no sense but still get the results.

Strategy & Solution
With an unconventional brand like MSCHF, paid marketing was all but new territory for them. They believe the product should speak for itself. Tasked to come up with wacky, weird, and out-of-the-box ideas, for their newest shoe brand collaboration, I worked with a combination of junior and senior designers to bring together their wildest ideas.

Client
MSCHF

A brand that celebrates creativity, humour, and a sense of adventure. Mainly known for creating all sorts of unique and quirky products not just unique sneakers.

Credits
Agency: Thrive Digital
Art Director & Strategist: Daisy Munoz
Designers: Mikka Azores, and Miriam Rodriguez

KEY RESULTS
The campaign only ran for 15 days and ended just before the release date of the boot (July 25 – August 9th).

48863
Signups
0.34
Cost/Signup
110317
Clicks
0.15
Cost/Click
A grid of static ad images for the MSCHF x Crocs boot collaboration

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Notion – Solving Pain Points