About - Daisy
Do the work that feeds your soul, not your ego

My passion for graphic design originally started out as just a hobby. Something I dabbled with for hours on the computer in the basement of my childhood home. Whether it was creating a birthday invitation or designing and coding up a new Asian Avenue page (the OG social networking site of my generation). I did whatever it took to learn how to make things look visually appealing.

There was just something about finding the right image and font then putting them together to evoke some sort of feeling that got me really excited.

Fast forward a few and a half years, armed with an undergrad degree in marketing plus diploma for graphic design and copious amounts of coffee consumed, I have turned my hobby into a career I love and enjoy.

Currently, I’m a full-time Design Strategist for Thrive Digital, a digital performance marketing agency. My 9-5 grind consists of conceptualizing ad creative for various clients, while at the same time pioneering the design process.

I believe a designer’s work is never done. There’s always room for improvement and growth. I’m constantly learning and eager to develop my skills by welcoming change and challenges in order to grow. Currently, I’m in the process of learning Adobe After Effects to add to my arsenal of skill sets.

When I’m not lost in design, I like getting in my daily gym time, re-watching Friends, getting lost between the pages of a good book or going on traveling adventures with family and friends.

Want to learn more about me? Give me a shout and let’s go for coffee.

knowledge and skills

Creative & Design

  • Visual Communication
  • Conceptual Design
  • Design Research
  • Branding & Identity
  • Website Design
  • Typography
  • Colour Theory
  • Art Direction
  • User Experience Design
  • Mobile Design and Optimization
  • Landing Page Creation
  • Print Advertising
  • Digital Advertising
  • Email Marketing Design

Technical & Software

  • Adobe Creative Suite (Ps, Ai, Id, Xd)
  • Sketch
  • HTML/CSS
  • SVG
  • Basic JQuery and JavaScript
  • Prepress Print Production
  • Microsoft Office
  • A/B Testing
  • SEO Audits
  • Google Analytics Certified
  • Website and Content Management (WordPress, Squarespace)
  • Landing Page Platforms (Wishpond, Unbounce)
  • Email Marketing Platforms (Wishpond, Mailchimp)

awards & recognition

True 2 Form Award—Steve Nash Fitness World & Sports Club, February 2015
Presented to an individual who embodies and translates the True 2 Form slogan in the work that they do within the organization.

Work Published—Page Online Magazine, July 2013
Final school personal branding project featured on an online German design magazine.